is your target market and are they available on the net?
If you are targeting a relatively wealthy audience who are likely to
have a phone and computer - fine. If you are proposing to sell a low
cost item to the underprivileged - don't bother, they'll never hear
about your product.
Considering the following issues for a greater understanding to determine
of your potential market.
are your primary customers, or more specifically what type of customer
is likely to access your Web Page?
Dynamic, fun loving, young, old, is he a tourist, a small business owner
or tradesman? Is he city based, it is important to draw up a customer
profile, to determine whether or not he or she is on the internet.
is the objective of your Web Site?
Information gathering, customer awareness, on-line ordering ect.
marketing material is currently availbale for inclusion on the Web Site?
Company information, product specifications, prices, special offers,
branch contact lists ect.
is the budget for this kind of advertising?
The quality and sophistication of the Web Page and associated elements,
as well as the answers to the questions above are all influenced by
the budget availbale for this type of project.
you marketing product or presence?
Not all product lines can be sold over the Internet. Examples that sell
well are items that do not have a high tactile or sensual component.
Books do well, perfumes do not. Airline tickets - yes, original art
- no. However bear in mind that even though people may not buy an original
work of art over the net, they may buy a print and they may find out
where to view and perhaps buy the original. Additionally a web-site
may be the only way for an overseas agent to find out about your perfume.
your presence on the Internet going to impact positively on your image?
Fine you have a great site up and running. Are you going to be perceived
as overreaching? As overspending? As loosing touch with your customers
basic requirements? Unlikely but it may happen.
you decide you need a presence what form should it take?
Having a simple site online will always bring a benefit. It is
an advert with a potential audience of 50 million people internationally.
A simple, clean page with companies mission statement, product list
and contact details may pay for itself many times over once it starts
getting regular visits. It may bring in that critical order putting
you on the map that otherwise may never happen.
sould you avoid having on your site?
Don't publish information that your competitors may use against you.
It is a sad fact that among the first visitors to your site will be
your competitors. Require a personal contact before handing out sensitive
data on costs and specifications.
Don't swamp your poor viewer with every document pertaining to your
company that you find lying around the office, or hard drive. Divide
your content into internal and external exposure. Put the former on
your intranet and publish only succinct, condensed versions of the latter.
Browsing the net costs money. Don't annoy your potential clients with
verbiage, large graphics and pictures of the boss. And don't present
an amateur image by putting up an unprofessional site
size does my website have to be?
Web sites size differ according to the size of your business and the
number of products you are marketing.
have defined your Goals and Objectives, we can proceed to the next